Grainfather is modernizing the brand's look and feel to create more a more personalized aesthetic and allow more flexible logo use
To differentiate their connected (i.e. smart device controlled) vs non-connected offerings, Grainfather products will now be categorized as G SERIES or S SERIES products (accessories will not be categorized in either series)
G SERIES: Connected Brewing - this range features Grainfather products that can all be controlled via smart device
- New G SERIES product: G40 Brewing System
S SERIES: No-Nonsense Brewing - this range features non-connected Grainfather products that are easy-to-use, with quality build at a cost-effective price
- New S SERIES product: S40 Brewing System
- New S SERIES product: SF70 Conical Fermenter
Rewatch our Grainfather G/S SERIES presentation, and review the slides here:
As part of the Grainfather brand refresh, we’ve re-evaluated how we categorize Grainfather products. With an expanding portfolio, we realized the need to distinguish between our ‘connected’ and ‘non-connected’ products. Enter the G SERIES and the S SERIES.
|G SERIES||S SERIES|
|Connected Brewing||No-Nonsense Brewing|
|Grainfather App Control||Reliable, quality build|
Grainfather's most advanced homebrewing systems with connectivity allow you to control your brew with the Grainfather App.
Anticipated Launch: Late October 2021
Minimum Advertised Price (MAP): $1,499.00
Homebrewing systems that are easy to use and packed full of features, making it simple to create a smooth, consistent brew. Products in the S SERIES do not feature app control.
The S SERIES is an all-new range of products that are launching with two Grainfather systems:
Anticipated Launch: Late September 2021
Recommended Retail Price (RRP): $499.88
Anticipated Launch: Early November 2021
Minimum Advertised Price (MAP): $549.00